Creative Unconference
Ad Club of Western Mass Presents: Creative Unconference 2025
Inspire. Connect. Create.
📅 When: Saturday, October 4, 2025
⏰ Time: 9:00 AM – 4:00 PM
📍 Where: Holyoke Community College, Holyoke, MA
Join the Ad Club for the Creative Unconference – a one-of-a-kind gathering designed to inspire and connect the vibrant creative community of Western Massachusetts and beyond. Whether you’re a student just starting out or a seasoned professional, this experience is crafted to energize, educate, and elevate.
Who Should Attend:
- Marketing, design, media, photographers, and communications professionals
- Advertising and creative agency teams
- Freelancers and entrepreneurs
- Students and emerging talent
- Business owners
- Anyone – all are welcome!
What to Expect:
- Keynote Panels featuring local creatives and exploring current trends and innovation
- Unconference-Style Breakout Sessions where YOU choose the topics
- Plenty of Networking Opportunities with creatives from across the region
What’s Included:
- Breakfast & Lunch
- Swag Bags
- Breakout Networking
- Workshops
- Keynote Panel
- 1-year Ad Club Membership
- T-shirt (first 50 registrants only!)
The Creative Unconference will offer an open, inclusive space to share ideas, spark creativity, and build meaningful connections.
Reserve your spot now—don’t miss this chance to be part of something bold, fresh, and creatively charged!
Interested in sponsoring this event? Email us at info@adclubwm.org
We’re thrilled to welcome Tracey Wheeler Noonan as the keynote speaker for the 2025 Creative Unconference!
She’s the powerhouse behind Wicked Good Cupcakes, a Shark Tank success story turned multimillion-dollar brand — and she did it all with no MBA, just grit, guts, and a wicked sense of humor.
Now a bestselling author, speaker, mentor, and course creator, Tracey is proof that resilience and reinvention matter more than credentials. She’s inspired audiences for Inc. Magazine, AT&T, Hewlett Packard, and top podcasts nationwide and we are honored that she will be joining us at the 2025 Unconference.
🧁 A new documentary about her life airs this fall
📚 Her fourth book is on the way
☕️ And yes, she runs on Dunkin’!!
She’s here to light a fire in all of us — and we cannot wait to hear what she brings to the Creative Unconference stage!!
Sponsorship Opportunities
Sponsorship Benefits – What’s Included
Each sponsorship level includes a curated set of benefits designed to give your brand meaningful exposure before, during, and after The Creative Unconference. Here’s what you can expect from each benefit category:
Tickets Included
Complimentary tickets to The Creative Unconference, granting access to all panels, sessions, and networking events, includes both light breakfast and a full lunch. A great way to bring your team or invite clients and partners.
AdClub 1-Year Membership Code
Includes a one-year membership to the AdClub of Western Massachusetts (up to $100 value). Members receive access to exclusive events, discounts, and year-round creative community engagement. Can be used toward higher-tier memberships to reduce overall first-year dues.
Logo on Main Stage PowerPoint
Your logo will appear on the main presentation screen during key moments throughout the event, including the opening welcome and keynote panel.
Swag Bag Inclusion & Vendor Table
Opportunity to include your branded materials in attendee swag bags, plus a vendor table on-site to showcase your business, products, or services to attendees throughout the day.
Program Book
Your advertisement will be featured in the printed program distributed to all attendees. Placement options include full-page, half-page, or quarter-page layouts based on your sponsorship tier.
T-Shirt Logo Placement
Your logo will be printed on the official Creative Unconference t-shirts worn by staff and available to attendees. Logo size and placement vary by sponsorship level.
Day-Of Bonuses
These exclusive visibility perks include options such as a 60-second video played during welcome remarks or lunch, verbal sponsor acknowledgments during keynote introductions, scholarship or table sponsor mentions, and branded signage. Each opportunity is subject to the sponsorship package you choose.
Advertising Campaign on The StandOut Truck
Your business will be featured on a roaming digital billboard in the week leading up to the event. The number of campaign days varies by sponsorship level, offering high-visibility promotion throughout Western Massachusetts.
Website Logo Placement
Your company logo will be displayed prominently on key Creative Unconference webpages, including the ticketing and sponsor info pages.
Logo on Print & Digital Flyers
Your business will be included in printed and digital promotional materials distributed to local organizations, schools, and social platforms in the lead-up to the event.
Inclusion in Paid Social Campaign & Press Release Efforts
Select tiers will be included in our paid digital marketing campaigns and featured in official press announcements sent to regional media outlets.
Social Media & E-Newsletter Campaigns
Sponsorship includes brand shoutouts across our organic social media posts and dedicated sponsor features in the Creative Unconference e-newsletter series.
Combo: Pynchon/Creative Unconference Sponsorship
Sponsorship includes brand initiatives as stated above but also includes recognition at the 111th Pynchon Awards Gala. Sponsors will appear as an underwriter in program materials.
Interested in sponsoring this event?
Combo: Pynchon/Creative Unconference Sponsorship
Sponsorship includes brand initiatives as stated above, but also includes recognition at the 111th Pynchon Awards Gala. Sponsor will appear as an underwriter in program materials and will also receive a one-month marketing content package from RCollab worth $1,500 (must be used with 90-days of sponsorship commitment)