About the Scholarship

The Advertising Club of Western Massachusetts supports future generations of creative professionals with an annual scholarship, awarded to a deserving Western Massachusetts high school graduate pursuing higher education in the communication arts.

Western Massachusetts high school seniors who plan to attend an accredited college or technical school to study advertising, communications, marketing, or graphic design and will be attending school in September 2024 are encouraged to apply. The scholarship must be applied against tuition and fees at the school. Candidates will be judged on academic performance, extracurricular activities, community service and/or work experience, a demonstrated interest in advertising, communications, marketing or graphic design, personal recommendations, and a letter of introduction outlining future plans.

Completed scholarship applications and all support materials must be submitted to the Ad Club, postmarked by April 15, 2024. Scholarship decisions are made by the Scholarship Committee of The Advertising Club of Western Massachusetts and are considered final. The scholarship will be awarded in May.

Click here for the guidelines and application form.


About the Advertising Club of Western Massachusetts

The Advertising Club of Western Massachusetts is the premier organization for marketing and communications professionals in western Massachusetts and northern Connecticut. Founded in 1909 as the Publicity Club of Springfield, for more than a century the Club has offered members the ability to advance and enrich the local creative community, by acting as a catalyst for idea
exchange, professional development, and innovation. The Club continues to create a forum for members to learn, network, recognize achievement and give back to build a stronger advertising and marketing community.

In 1915, the Advertising Club established the region’s first community service award — The Order of William Pynchon — to recognize outstanding commitment to the community. Since time, more than 200 deserving citizens have been presented with the Pynchon Medal bearing the words: The Honor Us Whom We Honor.

The Ad Club promotes a tradition of excellence, and with this annual scholarship, looks forward to making an important contribution to future generations of communications professionals.