SPRINGFIELD — Market Mentors, a marketing, advertising and public-relations agency, announced the addition of five new team members. The hires span multiple departments, including account services, copywriting, digital advertising, and public relations.
“Over the past year, our agency and our people have demonstrated their exceptional talents and resilience in the face of adversity,” company President Michelle Abdow said. “We are growing in every sense of the word and are excited to welcome these five new hires, each of whom brings a wealth of expertise.”
Elizabeth Barry joined the agency as a public-relations specialist. She has extensive experience gleaned from time spent producing morning news at FOX61 and WFSB in Hartford, Conn. A graduate of Endicott College and Southern New Hampshire University, Barry holds undergraduate and graduate degrees in communications. In her new role, she writes press releases as well as short- and long-form copy, and works to earn media opportunities for clients.
Chase Hoffman joined the team as an account executive. He possesses previous agency experience and is a graduate of Westfield State University, earning a communications degree with a public relations concentration.
Christopher Proulx joined the agency as a digital advertising specialist. A graduate of American International College and Westfield State University and holding Google Ads and Analytics certifications, he runs digital advertising campaigns on Google and across social-media channels. In addition, he researches and develops keyword strategies as part of SEO/SEM best practices.
David Smith joined the firm as a content writer, penning short- and long-form copy for digital and print placements, websites, blogs, and social media. After earning his degree in communications at the University of Connecticut, he worked in broadcast media at WWLP-22 News in Springfield and FOX61 in Hartford.
Sara West serves as an account director, leveraging her education at the University of Colorado at Denver and experience amassed from working her way up in the industry. Her primary responsibilities include managing accounts and creating, managing, and executing multi-channel marketing campaigns incorporating SEO, social media, inbound marketing, HubSpot, e-mail, mail, and print campaigns, as well as events to drive customer acquisition for clients.
“Beyond these wonderful new hires, our team continues to grow,” Abdow said. “We currently have other open positions, with plans to add more in the coming months.”
Market Mentors boasts a wide variety of clients in industries including automotive, banking and finance, education, energy, healthcare, home improvement, legal, manufacturing, nonprofit, political, and retail.