SPRINGFIELD — The Advertising Club of Western Massachusetts recently launched its redesigned website, adclubwm.org, with the assistance of Envision Marketing Group (EMG) of East Longmeadow, according to a news release.
"It's been on our radar screen for months and we finally pulled the trigger on the redesign project with the help of our communications committee, headed by Gary Czelusniak, interim communications director. For too long we were like; the cobbler's children without shoes," said David Cecchi, Ad Club president.
The Ad Club's new website is organized into three distinct sections (Enroll | Engage | Explore).
The objective is to create an electronic user experience that is: responsive with mobile devices, relevant, elegant, and simple to navigate. Enroll – allows visitors to understand the value of becoming an Ad Club Member, view the Club's bi-law and leadership and to the current membership. Engage – provides information and an online reservation system to attend the array of Ad Club engagement opportunities throughout the year including; the William Pynchon Awards, Creative Awards, and "Meet. Market." Networking Events. Explore – is a resource featuring "The Chatter" providing online as to news and information about the Club and its membership, as well as a job posting service.
At the same time, the Ad Club persuasively revamped its social media strategies on; Facebook, Twitter, LinkedIn, and added an Instagram account.
"The method in which the Club engages its membership and prospective members, and vice versa, has absolutely changed forever and we must continuously adapt – simply, relevantly, and elegantly," Czelusniak said.