413 736-CLUB


Power | Hour: Behind the Scenes of the West[ern] Mass Rebrand Campaign


As any seasoned marketer will tell you, even the most planned and strategized campaign takes on a life of its own after launch.
Get the inside story behind one of the most talked about campaigns in 2017. Michele Goldberg, director of marketing for the Greater Springfield Convention and Visitors Bureau, will give a firsthand account of developing the West Mass campaign — and managing the backlash. This Power Hour event will include a presentation followed by a Q&A session. Attendance is FREE  for Ad Club members and $25 for non-members. Membership will be confirmed at the door. Register now as seats are limited. Beverages and light refreshments will be served.
Who should attend? CMOs, marketing directors, creative and art directors, designers, copywriters, and any professionals in the marketing and communication-related fields.


Wednesday, December 6, 2017
Registration & Networking: 2:30pm
Program: 3:00pm to 4:00pm


WWLP-22News Studio
1 Broadcast Center
Chicopee, MA
Ample free parking on site

Light refreshments will be available.

Limited seating: registration required.

Members -- Take advantage of this membership benefit: click on the Member button below for free admission. Deadline is November 26, 2017. Membership will be verified.

Non-members -- click on the Non-Member button only. General admission opens on November 27, 2017.

Not yet a member? Join today and attend our Power| Hour Event Series for free!

Thank you to our program sponsor!

Member Registration Non-Member Registration