SPRINGFIELD — The Advertising Club of Western Massachusetts recently launched its redesigned website, adclubwm.org, with the assistance of Envision Marketing Group of East Longmeadow.
“It’s been on our radar screen for months, and we finally pulled the trigger on the redesign project with the help of our communications committee, headed by Gary Czelusniak, interim communications director,” said David Cecchi, Ad Club president. “For too long, we were like the cobbler’s children without shoes.”
The Ad Club’s new website is organized into three distinct sections: enroll, engage, and explore. The objective is to create an electronic user experience that is responsive with mobile devices, relevant, elegant, and simple to navigate. ‘Enroll’ allows visitors to understand the value of becoming an Ad Club member or sponsor, view the club’s leadership, and access the club’s current members. ‘Engage’ provides information and an online reservation system to attend the array of Ad Club engagement opportunities throughout the year. ‘Explore’ is a resource featuring the ‘Chatter,’ providing news and information about the club and its members, as well as a job-posting service.
At the same time, the Ad Club revamped its social-media strategies on Facebook, Twitter, and LinkedIn, and added an Instagram account.
“The method in which the club engages its membership and prospective members, and vice versa, has absolutely changed forever,” Czelusniak said, “and we must continuously adapt — simply, relevantly, and elegantly.”