SPRINGFIELD — The Advertising Club of Western Massachusetts will hold a press conference on Friday, Aug. 19 at 10 a.m. at TD Bank Conference Center, located on the first floor of 1441 Main St., Springfield, to officially announce the 101st William Pynchon Award recipients.

The Ad Club confers the Order of William Pynchon and the Pynchon Medal upon citizens of Western Mass. who have rendered distinguished service to the community. Recipients are nominated each year by members of the community, and are chosen by unanimous decision of the Pynchon trustees, who include the current president and five past presidents. The 2016 trustees include Gary Czelusniak, marketing consultant at gczinc.com; Nancy Urbschat, principal at TSM Design; Barbara Perry, vice president of sales and marketing, Envision Marketing Group; Jillian Gould, customer marketing manager, Yankee Candle Co. Inc.; Teresa Utt, director, nonprofit marketing and senior account executive at Andrew Associates Inc.; and David Cecchi, principal, Cecco – the Design Office of David Cecchi.

Recipients have been asked to invite family, friends, and the nominator(s) to share in the official announcement on Aug. 19. Each recipient will have the opportunity say a few words to the gathering of media, guests, Pynchon trustees, and Ad Club board members. This press conference is free and open to the public, although seating is limited.

This year’s 101st William Pynchon Award Celebration is scheduled for Thursday, Oct. 27 at the Log Cabin in Holyoke. Details and ticket information will be posted at www.adclub.org.