CHICOPEE, Mass. (WWLP) – Brenda McGiverin has been promoted to general sales manager of WWLP-22News, wwlp.com, and The CW Springfield.
Brenda began her career at 22News in 2007 as a digital account executive/new media coordinator. She was then promoted to digital sales director, a position in which she led a sales team of seven account executives and was responsible for generating and managing all digital revenue.
Most recently, Brenda served as local sales manager, overseeing the entire local sales staff and coordinating all aspects of broadcast and digital sales.
Outside of her responsibilities at WWLP, Brenda is the board president of the Ad Club of Western Massachusetts, a member of the Holyoke Merry-Go-Round Board, and part of the advisory committee for Providence Ministries.
Brenda obtained her bachelor’s degree in Business Marketing and Management at Northeastern University. During her time at Northeastern, she worked as a marketing coordinator for 8MinuteDating – Boston, and as a client services coordinator for MTV2-Y2M: Youth Media & Marketing Networks– the parent of College Publisher, the largest interactive network of online college newspapers in the US.