SPRINGFIELD — The Advertising Club of Western Massachusetts will honor four this year with the Order of William Pynchon, an annual award recognizing public service.

This year’s class consists of Craig Carr, one of the founders of the Ronald McDonald House of Springfield; Sally Fuller, an advocate for early childhood literacy; Robert S. McCarroll, a historic preservationist; and Ronald P. Weiss, who the ad club says was instrumental in the creation of the Community Foundation of Western Massachusetts.

The club will present the awards 6 p.m. Thursday, October 18, 2018 at the Log Cabin in Holyoke. Event details and ticket information can be found on the club’s website: adclubwm.org, or by calling 413-736-CLUB.

The club and its predecessor organization has been awarding Pynchon medals since 1915. Named in honor of Springfield’s founder, the order of William Pynchon honors community service with the slogan, “They honor us whom we honor.”

The recipients were chosen from a pool of nominations received earlier this year. All Pynchon medalists are chosen by unanimous decision of the Pynchon Trustees and five past presidents of the Advertising Club. Pynchon Trustees for 2018 are Barbara Perry, Jillian Gould, Teresa Utt, David Cecchi, Mary Shea, and current Advertising Club president Scott Whitney.

Read all about the honorees and more.