SPRINGFIELD, MA-- The Advertising Club of Western Massachusetts (ACWM) has announced their call for entries for the 2008 ADDY® Awards. The annual competition recognizes creative excellence in Hampden, Hampshire and Franklin Counties, in all media including print, broadcast, interactive, out-of-home and public service advertising.
The ADDY® Awards competition is a three-tier national competition conducted annually by the American Advertising Federation (AAF). Entry in the ACWM ADDY® competition is the first step toward winning a national/international ADDY®.
A distinguished panel of advertising experts will select winners in Springfield on February 23 and 24, 2008. The panel, all experienced judges on a national level, includes Anne McFadden, creative director emeritus, Blattner Brunner Inc. of Pittsburgh, PA; Bill Seeger, associate creative director in art, Hill Holiday of Boston, MA; Don Brown, past president, Houston Advertising Federation, Brown Child LTD., Inc. of Houston Texas; Jim Clark, creative director, 4th District AAF Communications Chair, Clark & Company of Niceville, FL; and Scott Mackey, president/creative director, Mackey Ink of Norfolk, VA.
Entry fees for ACWM members are $60 for single entries and $80 for campaigns. Non member fees are $80 for single entries and $100 for campaigns. Student member fees are $20 for both single entries and campaigns. Student non member fees are $25 for both single entries and campaigns. Top local winning entries will be forwarded to the district competition without additional fees.
To be eligible for consideration of an ADDY®, all work must have published or aired between January 1, 2007 and December 31, 2007.
All ACWM ADDY® entries must be registered, submitted, and paid in full by 5:00 p.m. on February 22, 2008 to the MassLive office located at 32 Hampden Street in Springfield. For rules, categories and entry information, visit www.adclubwm.org and select ADDY® "online entry info.
For more information, or to receive an ADDY® Awards entry packet, contact Kate Campiti, the ADDY® Awards Competition chair at 413-781-8600 or campitusinesswest.com.
All ADDY® award winners will be recognized at the "Magnificent ADDYs® Spectacular Show of Wonders" on March 20, 2008 at CityStage in Springfield.
About the ADDYs®
The ADDYs® are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence. Conducted annually by the AAF, the ADDY® Awards competition is a three-tier national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 14 District competitions. District winners are then forwarded to the national/international ADDY® Awards competition.
Selection of the most creative entry in each category is made using a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive Silver ADDYs®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Gold and Silver winners advance to the district competition.
More information online at www.aaf.org.
About the Advertising Club of Western Massachusetts
The Advertising Club of Western Massachusetts is the premier organization for all marketing and communications professionals in western Massachusetts and northern Connecticut. The club offers its members the ability to advance and enrich the advertising community, by acting as a catalyst for idea exchange, professional development, and creative energy. The club offers its members a forum to learn, network, recognize achievement and give back to build a stronger advertising and marketing community. More information online at www.adclubwm.org.
