Thursday, April 15, 2010

Wednesday, Feburary 24, 2010
350 Grill, Springfield, MA

Wednesday, September 24, 2007
Storrowton Tavern

Wednesday, September 27, 2006
Sheraton Springfield
11:45 - 1:30

Membership does have its privileges and Joanne Schecter, executive vice president – club service from the American Advertising Federation is here to tell us what they are. Joanne will be speaking about the AAF’s history, AAF present, and where the AAF will take us in the future. Join us to see how the new partnership with the AAF will affect you.

Thursday, May 04, 2006
Classical Condominiums Atrium
5:30 p.m.

Please join us as we honor the area's most creative. Please reserve by April 27, 2006.

Wednesday, April 05, 2006
ACCGS Business Market Show, The Mass Mutual Center, Springfield
11:45am to 1:30pm

Our April Luncheon will be held at the 2006 Business Market Show! The Ad Club is pleased to present two regional case studies in branding from Suzanne Hendery, Director of Marketing for BayState Health, and Carol Devine, Vice President of Marketing & Strategic Development for Australis Aquaculture. Suzanne Hendery will clarify what branding really means, why you must start now and why understanding the three components of branding--the experience, the promise, and the architecture is fundamental to advancing your mission, increasing satisfaction and revenue. Join Carol Devine and Alejandro Levins, Brand Strategist, as they reveal the story behind the birth and growth of this fascinating brand. Learn how Australis Aquaculture is turning an unknown fish from Australia into one of the hottest brands and seafood sensations in the food industry.

Wednesday, March 15, 2006
Sheraton Springfield, One Monarch Place, Springfield MA
11:45 am - 1:30 pm

The March Luncheon will be held at The Sheraton Springfield

What’s the next consumer product that will take the market by storm? Learn how the company that brought us the Swiffer, Design Continuum (with offices in Boston, Europe and Asia) reads the tea leaves. Chris Hosmer, an Envisioner in Design Continuum’s Design Strategy Group, will show us how he translates strategies into concepts through visual storytelling.

Wednesday, April 06, 2006
Chamber’s Business Market Show at the MassMutual Center ~ Springfield, MA
11:45 am - 1:30 pm

Our April Luncheon will be held at the 2006 Business Market Show!

The Ad Club is pleased to present two regional case studies in branding from Suzanne Hendery, Director of Marketing for BayState Health, and Carol Devine, Vice President of Marketing & Strategic Development for Australis Aquaculture.

Suzanne Hendery will clarify what branding really means, why you must start now and why understanding the three components of branding--the experience, the promise, and the architecture is fundamental to advancing your mission, increasing satisfaction and revenue.

Join Carol Devine and Alejandro Levins, Brand Strategist, as they reveal the story behind the birth and growth of this fascinating brand. Learn how Australis Aquaculture is turning an unknown fish from Australia into one of the hottest brands and seafood sensations in the food industry.

A question and answer session will follow.

Wednesday, April 06, 2006
Chamber’s Business Market Show at the MassMutual Center ~ Springfield, MA
11:45 am - 1:30 pm

Our April Luncheon will be held at the 2006 Business Market Show!

The Ad Club is pleased to present two regional case studies in branding from Suzanne Hendery, Director of Marketing for BayState Health, and Carol Devine, Vice President of Marketing & Strategic Development for Australis Aquaculture.

Suzanne Hendery will clarify what branding really means, why you must start now and why understanding the three components of branding--the experience, the promise, and the architecture is fundamental to advancing your mission, increasing satisfaction and revenue.

Join Carol Devine and Alejandro Levins, Brand Strategist, as they reveal the story behind the birth and growth of this fascinating brand. Learn how Australis Aquaculture is turning an unknown fish from Australia into one of the hottest brands and seafood sensations in the food industry.

A question and answer session will follow.

Wednesday, January 25, 2006
Rivers Memorial, Western New England College, Springfield, MA
11:45am to 1:30pm

Celebrate creative advertising! The Clio Awards are the globe’s most recognized international advertising awards competition, focusing on creative work in the fields of advertising and design. Don’t miss the work that leads the industry! For directions, visit wnec.edu

Wednesday, November 16, 2005
Max’s Tavern, Basketball Hall of Fame – Springfield, MA
11:45 am to 1:30 pm

Don’t miss this opportunity to learn about a unique business model that supports peace, healing & understanding around the world. Amber Chand was the visionary co-founder of Eziba. She has just launched her new company, The Amber Chand Collection, to carry on the mission of empowering women who live in regions of conflict & post conflict throughout the world. Amber is on the Wise Women Council at the World Bank and was Inc. magazine’s Social Entrepreneur of 2004. She has been featured on CNN World News, the New York Times, Marie Claire and many other publications.

Sunday, January 20, 2005
Max’s Tavern, Basketball Hall of Fame – Springfield, MA
11:45 am to 1:30 pm

Don’t miss this opportunity to learn about a unique business model that supports peace, healing & understanding around the world. Amber Chand was the visionary co-founder of Eziba. She has just launched her new company, The Amber Chand Collection, to carry on the mission of empowering women who live in regions of conflict & post conflict throughout the world. Amber is on the Wise Women Council at the World Bank and was Inc. magazine’s Social Entrepreneur of 2004. She has been featured on CNN World News, the New York Times, Marie Claire and many other publications.

Wednesday, January 28, 2004
Naismith Memorial Basketball Hall of Fame
11:45 am to 1:30 pm

The January luncheon of the Western Mass Ad Club will feature speaker Robert J. Thompson, Professor and Director of the Center for the Study of Popular Television at Syracuse University. Dr. Thompson is also a trustee professor of Television and Popular Culture at the S.I. Newhouse School of Public Communications and a commentator for national television and radio.

Wednesday, February 25, 2004
Naismith Memorial Basketball Hall of Fame
11:45 am - 1:30 pm

Donna Morrissey, Director of Corporate Affairs for the New England Red Cross and former spokesperson for the Archdiocese of Boston, will address the February luncheon of the Ad Club of Western Massachusetts. Her talk will be on "Crisis Communications."

Sunday, January 20, 2005
Max’s Tavern, Basketball Hall of Fame – Springfield, MA
11:45 am to 1:30 pm

Don’t miss this opportunity to learn about a unique business model that supports peace, healing & understanding around the world. Amber Chand was the visionary co-founder of Eziba. She has just launched her new company, The Amber Chand Collection, to carry on the mission of empowering women who live in regions of conflict & post conflict throughout the world. Amber is on the Wise Women Council at the World Bank and was Inc. magazine’s Social Entrepreneur of 2004. She has been featured on CNN World News, the New York Times, Marie Claire and many other publications.

Wednesday, March 24, 2005
Naismith Memorial Basketball Hall of Fame
11:45 am to 1:30 pm

The Advertising Club of Western Massachusetts will feature Communications Consultant and Trainer Sue Kline at its luncheon in March. Kline will describe the "Top Grammatical Gaffes in Communications.”

Wednesday, April 28, 2005
Naismith Memorial Basketball Hall of Fame
11:45 am to 1:30 pm

The Advertising Club of Western Massachusetts will feature Tobe Berkovitz, Associate Dean of the College of Communications at Boston University, as its April luncheon speaker.

Wednesday, May 26, 2005
Naismith Memorial Basketball Hall of Fame
11:45 am to 1:30 pm

The Advertising Club of Western Massachusetts will feature Deborah Munson, Art Director, Hasbro Games, as its May luncheon speaker

Wednesday, May 26, 2005
Naismith Memorial Basketball Hall of Fame
11:45 am to 1:30 pm

The Advertising Club of Western Massachusetts will feature Deborah Munson, Art Director, Hasbro Games, as its May luncheon speaker

Friday, October 14, 2005
The Log Cabin Banquet and Meeting House, Holyoke, MA
8:30am - 1:30pm

Don't miss this opportunity to learn from a recognized authority, ways to increase your share of the world's largest market segment. Martha Barletta is the author of "Marketing to Women: How to Understand, Teach and Increase Your Share of the World’s Largest Market Segment" (Forward by Tom Peters) Marti has been featured on CBS Evening News, NBC Nightly News, CNBC, as well as in The Wall Street Journal, Fast Company, Business Week, and many other publications worldwide

Wednesday, September 28, 2005
Max's Tavern - Basketball Hall of Fame, Springfield, MA
11:45am - 1:30pm

In an industry known for its consolidation and the loss of brands, Spalding has maintained it's brand strength through a constant cycle of innovation and new product development. Nathan Winstanley, President of Winstanley Associates - Spalding's agency for over a decade - will provide a unique insider's view of how this historic company has adapted to and prospered in the highly competitive international sporting goods industry.

Wednesday, September 28, 2005
Max's Tavern - Basketball Hall of Fame, Springfield, MA
11:45am - 1:30pm

In an industry known for its consolidation and the loss of brands, Spalding has maintained it's brand strength through a constant cycle of innovation and new product development. Nathan Winstanley, President of Winstanley Associates - Spalding's agency for over a decade - will provide a unique insider's view of how this historic company has adapted to and prospered in the highly competitive international sporting goods industry.

Wednesday, June 22, 2005
Delaney House, Holyoke, MA
11:45am - 1:30pm

Stavros Cosmopulos is the Founder and former CEO of Hill, Holiday, Conners,Cosmopulos; a member of the New England Advertising Hall of Fame; an internationally recognized creative director and designer; a winner of just about every major award in the industry, including the Addy, Andy, Clio, Hatch, The One Show, and the Cannes Advertising Film Festival; he has been named as one of the 100 outstanding creative minds in America.

Wednesday, May 25, 2005
Max’s Tavern - Basketball Hall of Fame
11:45 am – 1:30 pm

Looking for tactics to improve the effectiveness of your Web site? Join Kevin Bell, academic director of Marlboro College Graduate Center, to discuss the newest developments in areas such as site compliance, search engine optimization, reciprocal links and marketing trends.

Wednesday, April 27, 2005
Max's Tavern - Basketball Hall of Fame Springfield, MA
11:45am - 1:30pm

What’s in a color? Learn the answer with distinguished color authority Paul Zelanski, who studied under Josef Albers, one of the 20th Century’s most influential artist/theorist. Author of several books on color, including the noted book Color, Zelanski has lectured nationally and brings a wealth of knowledge on the topic.

Wednesday, March 23, 2005
Max's Tavern - Basketball Hall of Fame Springfield, MA
11:45 am-1:30 pm

We’ve all been celebrating the winning ways of our New England sports champions—the Red Sox and Patriots! Join Thorr Bjorn, Senior Associate Athletic Director of the University of Massachusetts at Amherst, as he discusses how to capitalize on sports success...or lack thereof.

Wednesday, Feburary 23, 2005
Max's Tavern - Basketball Hall of Fame Springfield, MA
11:45am - 1:30pm

Join Hilary Price, creator of the nationally syndicated comic strip Rhymes with Orange, to not only laugh, but learn about creativity (under pressure), inspiration (from daily life), branding (not with a hot iron), and handling criticism (ugh!).