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Each year, the Creative Merit Awards recognize excellence in design. Shown below are the winners of the 2003 Creative Merit Awards.
Radio
Silver
Guido's Restaurant
Art Director: Gerry Parrett
Producer: Gerry Parrett
Client: Guido's Restaurant
Production House: WAQY/Rock 102
Talent: Gerry Parrett
view winner
Bronze
Massive Bank
Producer: David Brinnel
Writer: David Brinnel
Client: Hampden Bank
Production House: Sound Gems
Talent: Michael Ciulla, Elizabeth McGuire, Ken Richters, Lauren Duquette
view winner
Every Step of the Way
Writer: Annette Ragan
Agency: Winstanley Associates
Client: Legacy Banks
view winner
Television
Silver
Infusion Heroes
Art Director: Ralph Frisina
Producer: September Productions
Writer: Annette Ragan
Agency: Winstanley Associates
Client: Spalding Sports Worldwide
Production House: September Productions
Talent: Paul Pierce, Jerry Rice, Eric Wynalda
view winner
Bronze
Chris Dempsey
Director: David Brinnel
Producer: David Brinnel
Writer: David Brinnel
Agency: Fitzgerald & Robbins
Client: Jiffy Lube/FL Roberts
Production House: Sound Gems
Cosmetologist: Susan D'Agostino
Talent: Chris Dempsey, Chris Segall, James Jaron, Dan Sheehan
Video Editor: Dan D'Amato
Videographer:Dan Sheehan
view winner
Thank You
Director: David Brinnel
Producer: David Brinnel
Writer: David Brinnel
Client: Springfield Lincoln Mercury
Videographer:John Loos
Production House: Sound Gems
Cosmetologist: Susan D'Agostino
Talent: Gil Andrews - announcer, Dan Plante
Video Editor: Dan D'Amato
view winner
A New Shelter
Designer: Richard Edwards
Writer: Nancy Urbschat
Agency: TSM Design
Client: YMCA of Western Massachusetts
Videographer:Harvest Moon
Talent: Valerie Paul
view winner
State of the Art ED Mercy Medical Center
Art Director: William Gove, Harvest Moon Productions
Producer: Karen Wilson
Writer: Karen Wilson
Cameraman: William Gove, Harvest Moon Productions
Agency: Momentum Group for Mercy Medical Center
Client: Sisters of Providence Health Systems
Production House: Michael Zasky, Zasko Production
Talent: Mary Anne Stoffolano, Karen Sawa, Donna Abbe, Carla Rae Holland
Line Producer: Valerie Paul
view winner
Collateral 4+ Color
Gold
The Power of You
Designer: Deborah Walsh
Writer: Nancy Urbschat
Illustrator: Emily Baerga
Agency: TSM Design
Client: Women's Fund of Western Massachusetts
Printer: Marcus Printing
view winner
Silver
Su Casa
Designer: Richard Edwards
Writer: Marsha Montori
Writer: Nancy Urbschat
Agency: TSM Design
Client: Oakhill
Printer: Marcus Printing
view winner
Amherst College 1821 Society
Designer: John Bidwell
Art Director: Su Auerbach
Producer: Stanley Schmeidel
Writer: Jillian Hanson
Photographer: Amos Chan, Bob Krist
Agency: Bidwell ID
Client: Amherst College
Printer: MagnaPrint
Co-Producer: Victoria Kent Worth
view winner
Antos Corporate Brochure/Folder
Designer: Michelle LeClair
Creative Director: Ralph Frisina
Writer: Annette Ragan
Agency: Winstanley Associates
Client: Antos Environmental
view winner
Bronze
The Ideal Partner
Designer: Richard Edwards
Writer: Nancy Urbschat
Agency: TSM Design
Client: Planned Parenthood League of Massachusetts
Printer: Com Color
view winner
Blue Leaf Productions
Designer: John Bidwell
Art Director: John Bidwell
Writer: Lyn Ketterer
Agency: Bidwell ID
Client: Blue Leaf Productions
Printer: MagnaPrint
view winner
Road Signs Post Card Series
Designer: William Alatalo
Art Director: Bob Demetrius
Writer: Soren Johnson
Agency: lshd advertising
Client: PolyPlating
Printer: Marcus Printing
Marketing Strategy: Jim Fitzgerald
view winner
Points of Knowledge Product Literature
Designer: Nöel Szado
Art Director: Bob Demetrius
Writer: Soren Johnson
Agency: lshd advertising
Client: Agfa Healthcare
Printer: Bassette Printing
view winner
Fastest Growing Idea Brochure
Designer: Nöel Szado
Art Director: Bob Demetrius
Writer: Soren Johnson
Illustrator: Bob Demetrius
Photographer: Dave Ryan
Agency: lshd advertising
Client: IDR
Printer: Pond Ekberg
Marketing Strategy: Jim Fitzgerald
view winner
Annual Report of Giving 2001-2002
Designer:Carlos E. Durkin
Art Director: Debbie Chappell
Writer: Mary Mazzaferro
Photographer: Paul Schnaittacher
Photographer: Lionel Delevigne
Client: Western New England College, The Office of Development
Printer: John C. Otto Company
view winner
Collateral 1-3 Color
Gold
"20% is a Lot" Postcards
Designer: Yvonne Salvo
Creative Director: Ralph Frisina
Writer: Annette Ragan
Agency: Winstanley Associates
Client: Simon's Rock College of Bard
view winner
Bronze
Reap the Rewards
Designer: Deborah Walsh
Writer: Nancy Urbschat
Agency: TSM Design
Client: Baystate Health Systems
Printer: Marcus Printing
Production House: E-S Sports
view winner
A Day in the Community
Designer: Deborah Walsh
Writer: Nancy Urbschat
Agency: TSM Design
Client: Martin Luther King Jr. Community Center
Printer: Bassette Printing
view winner
It Makes a Difference
Designer: David Cecchi
Art Director: David Cecchi
Writer: David Cecchi
Photographer: Candace Freeland, Ron Chappelle, Michael Darter, Liz Steketee
Agency: Cecco/The design office of David Cecchi
Client: The Starfish Foundation
Printer: Millennium Press
view winner
Dynamic Impact
Agfa HealthCare Rich e-mail Series
Designer: William Alatalo, Antonio Costa
Art Director: Bob Demetrius, Antonio Costa
Producer: Bronwen Hodgkinson, Antonio Costa
Writer: Soren Johnson
Agency: lshd advertising
Client: Agfa HealthCare
view winner
Fastest Growing Idea Brochure
Designer: Nöel Szado
Art Director: Bob Demetrius
Writer: Soren Johnson
Illustrator: Bob Demetrius
Photographer: David Ryan Photography
Agency: lshd advertising
Client: IDR
Printer: Pond Ekberg
Marketing Strategy: Jim Fitzgerald
view winner
Interactive/Multimedia
Gold
lshd Digi-Card
Designer: William Alatalo, Antonio Costa
Art Director: Antonio Costa
Producer: Antonio Costa, William Alatalo
Writer: Soren Johnson
Agency: lshd advertising
view winner
Silver
Ebtec Digi-Card
Designer: William Alatalo, Antonio Costa
Art Director: Tom Leveille
Creative Director: Antonio Costa
Producer: Antonio Costa
Writer: Soren Johnson
Illustrator: William Alatalo
Agency: lshd advertising
Client: Ebtec
Videographer: Anthony Salimbene, William Alatalo
Printer: Discmakers
view winner
Silver
PolyPlating Digi-Card
Designer: Anthony Salimbene
Art Director: Bob Demetrius
Creative Director: Antonio Costa
Producer: Antonio Costa
Agency: lshd advertising
Client: PolyPlating
Videographer: Anthony Salimbene, William Alatalo
Printer: Discmakers
view winner
Bronze
All About Money
Designer: Deborah Walsh
Writer: Nancy Urbschat
Photographer: Diane Casey
Agency: TSM Design
Client: Westfield Bank
Videographer: Harvest Moon
Printer: Bassette Printers
Production House: Lamar Outdoor Advertising
Talent: Al Geeter
view winner
Agfa HealthCare RSNA Rich e-mail Series
Designer: William Alatalo, Antonio Costa
Art Director: Bob Demetrius, Antonio Costa
Producer: Bronwen Hodgkinson
Agency: lshd advertising
Client: Agfa HealthCare
view winner
UMass Virtual Viewbook CD-ROM
Designer: Christine Henriques
Art Director: Christine Henriques
Project Manager: Jason Mark
Senior Developer: Rob Archer
Production: Lowell Kitchen
Agency: Gravity Switch
Client: UMass Amherst
view winner
Miscellaneous
Gold
Idea Fresheners Self Promotion
Designer: Mark Mastal
Art Director: Bob Demetrius
Writer: Soren Johnson
Illustrator: Mark Masztal
Agency: lshd advertising
Marketing Strategy: Jim Fitzgerald
view winner
Newsletters
Bronze
Connections Special Winter Issue
Designer: Loree Hany
Art Director: Alberto de Jesus, Elzbieta Trzepacz
Writer: Jennifer Faulkner, Chad Mullin, Keith J. O'Connor, Phyllis Roy, Elzbieta Trzepacz, Deb Whittemore
Photographer: Connections Staff
Client: Baystate Health System
Printer: Pond-Ekberg
Editor: Alberto de Jesus
Guest Writer: Rev. Joseph W. Bradley, Karen O. Moore
view winner
Funding Women
Designer: Deborah Walsh
Writer: Nancy Urbschat
Illustrator: Emily Baerga
Agency: TSM Design
Client: Women's Fund of Western Masachusetts
Printer: Marcus Printing
view winner
Hand in Hand, Volume 1
Designer: David Cecchi
Art Director: David Cecchi
Photography: Kent Spiry, Todd Lajoie, Chris Szarek
Agency: Cecco/The design office of David Cecchi
Client: Baystate Medical Center Children's Hospital
Printer: The Bordeaux Company
view winner
Outdoor/Transit
Honorable Mention
Mercy's 2003 Print Design
Designer: Tammy Morse, Frank Mastromatteo
Art Director: Karen Wilson, Trish Lampro
Writer: Tammy Morse, Alison Gutowski, Frank Mastromatteo, Nina Chrisanthopolous
Agency: Momentum Group
Client: Sisters of Providence Health System/Mercy Medical Center
Production House: Lamar Graphics
view winner
Print Advertising (Black & White)
Gold
Autumn 2002
Designer: David Cecchi
Art Director: David Cecchi
Writer: David Cecchi
Illustration: antique engravings
Agency: Cecco/The design office of David Cecchi
Client: E. Cecchi Farms
view winner
Gold
Summer 2002
Designer: David Cecchi
Art Director: David Cecchi
Writer: David Cecchi
Illustration: antique engravings
Agency: Cecco/The design office of David Cecchi
Client: E. Cecchi Farms
view winner
Silver
Trust Co. Campaign
Designer: Yvonne Salvato
Creative Director: Ralph Frisina
Writer: Annette Ragan
Photographer: Mark McCarty
Agency: Winstanley Associates
Client: The Trust Company
view winner
Bronze
If I Die by 4 O'Clock
Designer: Deborah Walsh
Writer: Marsha Montori
Agency: TSM Design
Client: Westfield Bank
Publisher: The Republican
view winner
Print Advertising (Consumer 4 Color)
Silver
L.A. Spine Surgery Ad
Designer: Anthony Salimbene
Art Director: Bob Demetrius
Writer: Soren Johnson
Agency: lshd advertising
Client: Blackstone Medical
Marketing Strategy: Jim Fitzgerald
view winner
Bronze
Southworth Branding
Designer: Melissa Barbeau, Nöel Szado
Art director: Bob Demetrius
Writer: Soren Johnson
Photographer: Lightworks Photographic
Agency: lshd advertising
Client: Southworth Company
Marketing Strategy: Jim Fitzgerald
view winner
Walden Kayak Dumping Ad
Designer: Marc Lefton
Creative Director: Ralph Frisina
Writer: Annette Ragan
Photographer: Mark McCarty
Agency: Winstanley Associates
Client: Walden Sports
view winner
Three Dimensional
Silver
Singing in the Shower
Designer: Richard Edwards
Writer: Marsha Montori
Agency: TSM Design
Client: Westfield Gas & Electric
Printer: Marcus Printing
Ducks: New England Promotional Marketing
view winner
Bronze
Lunch Anyone? Mailer
Designer: Marc Lefton
Writer: Annette Ragan
Agency: Winstanley Associates
view winner
Honorable Mention
Tree in a Can
Designer: Michelle LeClair
Creative Director: Ralph Frisina
Writer: Annette Ragan
Agency: Winstanley Associates
view winner
Website
Silver
lshd advertising website
Designer: Antonio Costa, William Alatalo, Anthony Salimbene
Art Director: Tom Leveille, Bob Demetrius
Producer: Bronwen Hodgkinson, Antonio Costa, William Alatalo
Agency: lshd advertising
Creative Director: Antonio Costa
view winner
Logo Design
Gold
Berkshire Museum Identity Program
Designer: Michelle LeClair
Creative Director: Ralph Frisina
Agency: Winstanley Associates
Client: Berkshire Museum
view winner
Oakhill Identity Package
Designer: Richard Edwards
Illustrator: Richard Edwards
Agency: TSM Design
Client: Oakhill
Printer: Marcus Printing
view winner
"Say Checko"
Designer: David Cecchi
Art Director: David Cecchi
Writer: David Cecchi
Agency: Cecco/The design office of David Cecchi
Printer: Marcus Printing
view winner
Silver
Starfish Stationary
Designer: David Cecchi
Art Director: David Cecchi
Agency: Cecco/The design office of David Cecchi
Client: The Starfish Foundation
Printer: Millenium Press
view winner
Bronze
Antos Identity System
Designer: Michelle LeClair
Creative Director: Ralph Frisina
Agency: Winstanley Associates
Client: Antos Environmental
view winner
Honorable Mention
Empire Auto
Designer: Todd M. Lemieux
Art Director: Todd M. Lemieux
Agency: Todd M. Lemieux
Client: Empire Auto
view winner
Leef Identity Package
Designer: Richard Edwards
Illustrator: Richard Edwards
Agency: TSM Design
Client: Longmeadow Educational Excellence Foundation
Printer: Graphic Printing
view winner
Invitations
Silver
A Call to Lunch
Designer: Ralph Edwards
Writer: Marsha Montori
Agency: TSM Design
Client: Advertising Club of Western Massachusetts
Printer: Marcus Printing
view winner
Charles A Stein Award
Design Excellence
lshd advertising Digi-Card
Designer: William Alatalo, Antonio Costa
Art Director: Antonio Costa
Producer: Antonio Costa, William Alatalo
Writer: Soren Johnson
Agency: lshd advertising
view winner
Photography Excellence
Rexam/InteliCoat Posters
Designer: Lawrence Delesio
Art Director: Lawrence Delesio
Producer: Susan Silver
Photographer: David Silver
Design Firm: Rexam/InteliCoat Technologies
Client: Rexam/InteliCoat Technologies
Printer: ILC Imaging & InteliCoat Technologies
Production House: ILC Imaging & InteliCoat Technologies
view winner
Illustration Excellence
The Power of You
Designer: Deborah Walsh
Writer: Nancy Urbschat
Illustrator: Emily Baerga
Agency: TSM Design
Client: Women's Fund of Western Massachusetts
Printer: Marcus Printing
view winner
Copywriting Excellence
Guido's Restaurant
Designer: Gerry Perrett
Writer: Gerry Perrett
Agency: WAQY/Rock 102
Client: Guido's Restaurant
Production House: WAQY/Rock 102
view winner
Creative Excellence
Idea Fresheners for Creative that Doesn't Stink
Marketing Strategy: Jim Fitzgerald
Designer: Mark Masztal
Creative Director: Bob Demetrius
Writer: Soren Johnson
Illustrator: Mark Masztal
Agency: lshd advertising
Client: lshd advertising
view winner
Best of Show
20% is a Lot
Designer: Yvonne Salvato
Creative Director: Ralph Frisina
Writer: Annette Ragan
Agency: Winstanley Associates
Client: Simon's Rock College of Bard
view winner
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